Four’N Twenty will launch a “Save our Slang” campaign, promoting Australia’s 70 most popular slang terms, as part of the famous Aussie meat pie’s 70th birthday celebrations.
Words like “Bloke”, “Bogan”, “Grouse” and “ straya” are likely to feature.
“As a nation, we’ve always had a way with words. It’s time to honour our rich and varied vocabulary of slang expressions,” says Four’N Twenty marketing manager, Mario Matchado.
In early May, a social media campaign featuring AFL Legend, Jonathan Brown (AKA Browny), will call on Australians to submit their favourite Aussie expressions “to help Save our Slang”.
Four’N Twenty will take some of the top 70 slang terms and print them on individual packs of its best selling meat pies and sausage rolls.
“From mid-May through to July, the nation’s favourite meat pies and sausage rolls will be emblazoned with Australia’s most popular slang terms, in place of the Four’N Twenty logo.
“We are doing our bit to help preserve that unique aspect of Australian culture – 70 slang words to celebrate 70 years of the Great Australian Taste,” Mr Matchado said.
The campaign will be featured on Facebook, YouTube, Instagram, radio, outdoor advertising and on its own promotional website, www.saveourslang.com.au.
Jonathan Brown says he’s looking forward to seeing the Save our Slang campaign come to life.
“It’s been great fun shooting the campaign with the Four’N Twenty team and I’m pleased to be doing my bit to Save our Slang!
“I’m really proud to be part of the upcoming Save our Slang campaign and to be a Four’N Twenty brand ambassador. It’s a cracking brand with a rich 70-year history, and most importantly they make brilliant pies!” said Browny.
As part of the campaign, consumers will have the chance to win special Australiana items, including Four’N Twenty budgie smugglers, stubby holders, trucker caps, beanies and temporary slang tattoos, simply by purchasing any specially marked slang pack and entering on the promotional website.